CRM tool for pharma managed care preloaded with formulary data

June 18, 2007 - A new tool will provide pharma managed care teams with the first onDemand CRM solution that is preloaded with formulary data. The solution, Software as a Service, stems from collaboration between CRM solutions provider Verticals onDemand and MediMedia Information Technologies. According to Matt Wallach, vice president of sales and marketing for Verticals onDemand, the prepopulated CRM solution provides the kind of data that managed care reps need to do their jobs more efficiently and effectively. "The benefits are twofold," Wallach tells ePharm5. "We increase the usage of this critical data because it is now so easy to access, and more people use the CRM system, which helps pharma companies improve their competitive advantage."