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Enterprise software as we knew it is dead and the future is onDemand. Verticals onDemand has brought together a group of industry experts with deep expertise in enterprise and onDemand software, CRM strategy and deployments, and the life sciences industry to exploit this opportunity. We have been successful at every stage in our careers, serving as early employees, founders, and directors of leading companies such as salesforce.com, PeopleSoft, and Siebel Systems. Now, we are going to bring onDemand CRM to key industry segments.

• Peter Gassner, President & CEO
• Matt Wallach, EVP & General Manager
• Mitch Wallace, VP, Operations
• Kristen Lingner, VP, Sales
• Frank Defesche, VP, Professional Services

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	Peter Gassner, President & CEO Peter is responsible for the overall direction and management of Verticals onDemand. Peter is a twenty year veteran of the software industry. Prior to founding Verticals onDemand, Peter was Senior Vice President of Technology at salesforce.com where he had responsibility for building the salesforce.com platform including product, marketing, and developer relations. During Peter's tenure, salesforce.com completed its public offering and grew the technology into the mostly successful SaaS platform in the industry. Before salesforce.com, Peter was with PeopleSoft for 9 years as both Chief Architect and General Manager of PeopleTools. Peter led a team of over 450 professionals who provided the development, strategy, marketing and customer support for PeopleSoft's technology platform. PeopleTools was widely regarded in the industry as the best application platform of its day. Peter began his career with IBM in relational database development and research at IBM Silicon Valley Lab and then at IBM Almaden Research Center, where he had the privilege of working closely with some of the inventors of relational database technology. Peter holds a Bachelor of Science degree in Computer Science from Oregon State University.
	Matt Wallach, EVP & General Manager Matt is responsible for all aspects of sales, marketing, and business development at Verticals onDemand. In 2007, Matt was named to the PharmaVOICE 100, which recognizes the 100 most influential people in the life sciences industry. Matt comes to Verticals onDemand from Health Market Science (HMS), a leading healthcare data services company, where he was Chief Marketing Officer. Prior to HMS, Matt was Vice President of Marketing & Product Management at IntelliChem, an enterprise software company acquired by Symyx Technologies in 2004. Matt is best known for his work as the General Manager of the Pharmaceuticals & Biotechnology division at Siebel Systems, which has since been acquired by Oracle. During his time at Siebel, Matt was responsible for building this global division, which grew from its inception to over $140 million under his leadership, capturing greater than 80% market share in the pharma CRM and clinical trial management (CTM) markets. Nearly half of all pharma sales reps on earth use the products created during his tenure at Siebel. Matt currently serves as a Senior Advisor to ETF Venture Funds, a leading early stage venture capital fund, and is on the Advisory Board at Crossix, an innovator in the healthcare analytics arena. Matt received his MBA from the Harvard Business School, with honors, and his BA in Economics from Yale University, cum laude.
	Mitch Wallace, VP, Operations As VP of Operations, Mitch is responsible for the company's overall operational infrastructure. He brings over 19 years of technology industry experience. Before joining Verticals onDemand, Mitch spent 7 years at salesforce.com where he held various positions including VP of IT Integration Services, VP of Information Systems, and Senior Director of Business Operations. In his most recent role, he was responsible for the systems integration architecture for all internal employee facing systems. As an early employee, he was instrumental in building out the corporate IT infrastructure, financial systems, and information systems architecture as the company grew from 25 to over 1800 employees and $500 million in revenue. Previously, Mitch spent 7 years with Oracle in various technical roles including Technical Director. Mitch has also held technical positions with Pacific Bell and Lawrence Livermore National Lab. Mitch graduated cum laude from Western Washington University and holds a Bachelors degree in Business and Computer Science.
	Kristen Lingner, VP, Sales In her role as VP of Sales, Kristen Lingner is responsible for revenue and go-to-market strategy in North America. She brings twenty years of software sales experience to the company and is well known throughout the pharmaceutical and high-tech industries as an extraordinary sales professional. Before joining Verticals onDemand, Kristen spent two years at SAP America as Director of Customer Relationship Management focused on sales and strategy for major accounts. Prior to joining SAP, Kristen focused on the unique needs of life sciences companies and held sales and marketing positions with the leading software application providers in that space. Kristen joined Siebel Systems as it entered the pharmaceutical industry in 1997, quickly becoming a key member of the team that grew this business into a market leader. During the six years Kristen worked at Siebel, she was distinguished among her peers and was honored consistently as District Manager of the Year. Kristen was also recognized by the executive team as a top talent, being appointed to the company’s Sales Leadership Council. Prior to her time at Siebel, Kristen held sales and marketing positions with Sales Technologies, the pharmaceutical industry's' first software sales application provider and recognized leader at that time. Kristen graduated from University of Central Florida and holds a Bachelors degree in Business and Marketing.
	Frank Defesche, VP, Professional Services As VP of Professional Services, Frank is responsible for ensuring that our customers achieve the highest levels of success with their implementations of Verticals onDemand applications. Frank has been involved with over 200 CRM implementations and brings a wealth of knowledge on how onDemand applications should be best delivered. Before joining Verticals onDemand, Frank spent 8 years at salesforce.com where he was one of the first consultants and went on to hold various product management and sales positions, always engaging directly with customers to understand their individual needs. During his time there, Frank worked with some of salesforce.com's most strategic and successful customers and was consistently recognized as a "Peak Performer." Prior to his time at salesforce.com, Frank worked at Dell and Trilogy Software, both in Austin, TX. Frank graduated from the University of Texas at Austin, and holds a Bachelors degree in Business Economics.

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